Poster Cover Analysis
Twenty One Pilots Poster
Twenty One Pilots is an alternative band with an alternative style. They tend to have a colour scheme of Black & White red in their branding. There are two band members in twenty one pilots, the drummer Josh Dun and the leader singer/pianist Tyler Joseph. I believe the colours used for Twenty One Pilots is to represent the two band member, As Tyler is a pianist the black & white represent the instrument that Tyler uses to portray his feelings and personality. The use of red is a representation of Josh Dun in the band, The colour red is a representation of; danger, passion, energetic, extroverted, confident , all qualities Josh shows through his music. He also has bright red hair as a representation of his own branding and association with the band so he stands out. Therefore the colour scheme on this poster and like another image associated with Twenty one Pilots are the colours that resemble best towards the band.
The font used for Twenty One Pilots is basic, yet mature. Therefore it interprets the target market age group as their font wouldn't appeal to preteens which is the target audience of 5SOS (5 seconds of summer) for example. The font is a sans serif font which is used for clean and intuitive reading prefect for headlines and body copy. The whole group of sans-serif font produces an informal feel. Usually readers perceive these fonts as rugged, cool and young. The idea of the font is to make it easy enough for audience to read and know of the bands name and know important information like tour dates and sales on tickets etc. Cleverly done they have made the sans serif font decorative using straight lines through the text to make their font look rugged and cool like the band. They have changed the font sizing depending on importance of the words, obviously the band name is the most important like a person having a name for themselves is very important because it one of the key concepts that makes you who you are. The same rule applies to the band name as well.
They have placed their logo underneath their title (band name). Their logo is very basic and simple nothing decorative, therefore you immediately know they are a band of boys as boys are attracted to basic, simple, nothing decorative. You can see that the logo is two lines with a hyphen. One line is white the other red, as I was saying for the use of colour schemes they have used is the representation of the band members. The white stick is the representation of tyler due to being a pinoist and leader singer hence the longer line in the logo.
The red line is then the representation of Josh Dun, the association of red resembles his personality and hair, making it an obvious remark that the red line is a Josh Dun representation. the lines can be argued that they are a representation of drumsticks and the circle surrounding the lines can represent a drum. Either way they have put a lot of thought into their logo so let they audience know who they are and what their music foretells.
1975 Poster
The 1975 have an authentic and crafted approach on there outlook to audiences, They use a lot of appealing photography that is quite on trend in todays market. Unlike Twenty One Pilots they portray a different alternative music style. The 1975 are a mellow and romantic band where Twenty One Pilots are a rock alternative band. However like Twenty One Pilots they have an basic and mature designs to show off there branding. There logo is just the name of the band not an image like Twenty One Pilots. The "the" in The 1975 is placed like we see it into a mirror, which is a lot more eye catching and interesting then it being seen the normal way.Their logo wouldn't be as mature of an graphic otherwise for audience, as we stop and stair at things were not use to seeing a car crash for example, we don't see them everyday so we stop and stare as it interest us as audiences, the same concept goes for any logo and images.
The use of photography The 1975 use involves a lot of high exposure and they generally use Blank & White, sepia or a tint in the imagery when applied on their products. Applying that sort of style photography for The 1975 products and create an image for them that is retro, vintage and stylish. which attracts to teens/young adults interest. Which is where The 1975 market their audience at 14 - 27. The image used on this poster blurred as the importance of this poster is the text applied in front yet the high exposure still fits into the theme that The 1975 try to get across to their target market. The high exposure used in the photo have the reminiscence of stage lights and the adelilin notion on the stage. which is the bands element therefore the imagery portrays to the audience they real selves which is up on stage.
They have put all the font in upper case to have consistency and where the headline(logo) is serif font and the anchorage text is in a sans serif font, this then balances out the poster so the two fonts can contrast together instead of having an overload of one type. This is because when you have just sans serif fonts its either to basic or boring for reader therefore it wouldn't catch the audience attention.
However using just serif font creates a busy page making it hard to notice the difference between the important information and the not as important information. As serif font is quite a decorative font and so much of the serif font makes its harder to read and struggle of where to look.
i have noticed they have make important workers over highlighted or applied in bold for them to stand out for reader making it clear for them to notice the nessaery information from the poster for audiences.
