Website Analysis
When you first come onto the Twenty-One Pilot’s website it is straight to the point of who Twenty-one Pilots are, there image, brand, what they look like. which is a completely different approach in comparison to what their cover looks like. which when for a what their music was about rather then what they were about. The blank back ground is block colour is for viewers because the human eye is excellent at distinguishing between different elements in a scene, whereas a camera has a tendency to flatten the foreground and background, and this can often ruin an otherwise great photo. Therefore, the blank background divides the object of the image to create a better focus for that object in this case it’s the duo.
Unlike The 1975 website where they have separated the website with a toolbar making it easy to access for audience, the Twenty-one Pilots have just got all their information on one page where audience just scroll down, and its section off into cover page, merchandise (back to school) roadshow world tours, music videos, newest album then gallery. which is basically a more detailed vertical toolbar, which is unique and different like the band, therefore they have made the thought process of how the website relates to the band. making it recognisable increasing brand identity.
It has a constant colour scheme of red black and white relating back to the newest album they have. making a link with their music well as their album cover. They also use there wacky and unique patterns throughout the website. they constantly have their social media over there website to make audience to bring up there following and popularity to increase the fame of the band.
The 1975 have gone with an abstract approach when coming to colour schemes involved on their website. Stereotypical, alternative indie/rock bands are associated with more natural and darker schemes because of their more naturalistic vibe of music they give off in comparison to pop genre music. They base their music around instruments and deeper songs. A typical alternative indie/rock colour scheme would be a deep red, deep blue, grey scale, Black & white, deep greens, basically not energetic or clean colours, like this baby pink that The 1975 have used. This subjectifies them with individuality in comparison to other alternative indie/rock bands. Therefore, they stand out, by doing so they have a high fan base as well in comparison to other indie/rock bands. It also breaks free of the stereotypical association with indie rock bands.
It also has filled boxes that has the option of how to access their music which is applied underneath the music video, then underneath them are boxes you have links to the actual website. The website layout is unique because it enforces audiences to see their music and their image. it’s obvious that they want to promote their music more than anything else otherwise they would have this cover page of the website of something different like merchandise or a gallery to promote their image brand more. They differ from other bands because they think about what's important to them more then whats important for the business. and whats important to them is their music and it being heard and spread around the world. Its a unique design and layout which has been thought about intensely to make it promote the bands as much as it can. On the homepage they have sectioned off 4 columns framing photos that represent what they are showing so either merchandise tours, music etc. Unlike Twenty One Pilots, website design they have used a tool bar to commute around the website. Where Twenty One Pilots just has one page where you have to scroll down to see content. They have place the name of the band on the top left side of the page. This certain area on a page layout is the most prominent view point, because we read things from top to bottom left to right, therefore it's a natural recurrence the brain does. The name of the band is place in the most viewed area of the page so audience will know who the band are. The name of the band defines the band and gives it identity.
